Choosing Between a Financial Advisor and a Robo-advisor: Which Is Right for You?

Jordan Haddox |

When it comes to managing our money, there are multiple options available. Two popular choices are to either hire a financial advisor or use an online robo-advisor. But what are the differences, and how can each of them help you? Both financial advisors and robo-advisors have their pros and cons, so let's explore them, including the areas of performance, fees, customer service, and personal relationships, in a way that's easy to understand.


Financial Advisor:

A financial advisor is like a trustworthy guide who helps you make important decisions about your money. Here are the pros and cons:


Personalized advice: A financial advisor works closely with you to understand your goals, needs, and dreams. They create a personalized financial plan just for you.

Expertise and experience: These advisors have a deep understanding of financial matters. They can help you navigate complex situations and make wise investment choices.

Human touch: Financial advisors offer a warm, personal touch. You can meet them face-to-face, talk on the phone, or send emails. They're there to answer your questions and provide support.


Higher fees: Since financial advisors offer personalized services, their fees tend to be higher compared to robo-advisors. However, these fees may be worth it if you value their expertise and personalized attention.

Limited accessibility: Financial advisors have limited availability, and some may only work with clients who have a higher net worth. This can make it difficult for everyone to access their services.



A robo-advisor is an online platform that uses algorithms to manage your investments. Let's explore the pros and cons:


Lower fees: Robo-advisors typically charge lower fees compared to financial advisors because they rely on technology rather than human interaction. This can be beneficial if you're looking to minimize costs.

Convenience: Robo-advisors are accessible 24/7, and you can manage your investments from the comfort of your own home. They often have user-friendly interfaces that make it easy to track your progress.

Passive Investment Strategy: Robo-advisors typically follow a passive investment strategy, such as investing in low-cost index funds or exchange-traded funds (ETFs). By avoiding active trading and associated fees, robo-advisors can help minimize costs and provide a simpler, long-term investment approach.


Lack of personalization: Robo-advisors use algorithms to make investment decisions, which means they typically don't take into account your unique circumstances or financial goals as thoroughly as a financial advisor would.

Limited customer service: While some robo-advisors offer customer service via email or chat, they may not provide the same level of personal attention as a financial advisor. This can be a drawback if you prefer a human touch and have specific questions or concerns.



Choosing between a financial advisor and a robo-advisor depends on your personal preferences and financial situation. If you value personalized advice, tailored guidance, and are willing to pay higher fees, a financial advisor might be the right choice for you. On the other hand, if you prioritize low fees, convenience, and a more hands-off approach to investing, a robo-advisor could be a good fit.

Remember, it's important to carefully consider your options and do your research before making a decision. Regardless of which option you choose, seeking professional help and taking steps to manage your finances is a smart move toward a more secure financial future.

Disclosures: The information provided in this article is for educational and informational purposes only and should not be considered financial advice. It is always advisable to consult with a qualified financial professional before making any investment decisions. Fees associated with financial advisors and robo-advisors may vary depending on the specific service provider and the level of service offered. Customer service experiences may vary among different financial advisors and robo-advisors.